About The Sasson Group
A story that continues.
The origins
The character of a legacy.
Before the projects, the brands and the new ventures, there is a family culture of enterprise.
In the Sasson family’s experience, retail, fashion, real estate and Italian craft culture live side by side: seemingly distant worlds, united by attention to materials, commercial intuition and the desire to give a recognisable character to whatever takes shape.
Flair is not an ornament of this story but its generative principle; pragmatism is the quiet discipline that turns it into enterprise.
It is a tradition in which the value of work, care for detail and the ability to interpret new opportunities go hand in hand with a natural international openness.
A new generation
Changing the language, keeping the essence.
Richard and Bernard embrace this legacy without simply retracing its paths.
Their experience in technology, hospitality, prime property development and investment traces a path that can change its language without losing its grammar.
Each opportunity is considered on its own terms: its particular nature, its latent possibilities, and the dialogue between creative vision and sound execution.
From this continuity of values and freedom to explore, The Sasson Group takes shape: not a mere sum of companies, but an entrepreneurial universe that comes together over time.
A Made in Italy sensibility and an international perspective; respect for what has a history and the courage to imagine what does not yet exist.
The group’s strength lies not in belonging to a single world, but in knowing how to move through many with the same care.
Our approach
Intuition and discipline.
Every initiative begins with an eye for potential.
But turning an intuition into a business takes choices, organisation, skills and the ability to execute.
This is why we see the creative and the managerial dimensions as parts of a single process: imagining new possibilities and building the conditions they need to find expression.
Imagine. Build. Bring to life.