Skip to content
The Sasson Group
The Group

The People Behind the Vision

Two complementary paths. One entrepreneurial culture.

Richard Sasson and Bernard Sasson
Richard & Bernard Sasson

Every project begins where different sensibilities meet.

For Richard and Bernard Sasson, the instinct to explore new opportunities goes hand in hand with the ability to organise their development, coordinate their activities and govern their resources.

Two complementary backgrounds that give continuity to the group’s entrepreneurial vision.

Richard Sasson

Co-Founder

Innovation as an entrepreneurial mindset.

Richard Sasson’s career has developed where technology, commercial strategy and hospitality meet.

After an MBA at the Technion – Israel Institute of Technology, including an exchange period at the Yale School of Management, he specialised in entrepreneurship and technology innovation for hospitality.

Among his most significant ventures is Vikey, the startup he co-founded to rethink hotel and short-stay hospitality by digitalising check-in, document management, payments and access to properties.

The company attracted institutional investment and reached a major milestone in 2025, when it joined the Zucchetti Group.

At the same time, Richard contributes to the development of the group’s activities, with particular focus on operational governance, sales and distribution strategies, the main OTA channels and the coordination of revenue management policies.

His interest in technology also drives the search for simpler, more efficient operating models, able to streamline resources and support the evolution of the business.

A sensibility that sees innovation not as an end in itself, but as an opportunity to imagine new ways of doing business.

Bernard Sasson

Co-Founder

The pragmatism that underpins every vision.

Bernard Sasson’s entrepreneurial path stands out for its attention to financial soundness, organisation and operational continuity.

He helps lead the group by overseeing administrative governance, financial management and the coordination of operations.

Across real estate, hospitality and new ventures, the ability to coordinate resources, structures and processes is essential to sustaining growth.

His contribution reflects a simple conviction: for an intuition to become a lasting project, it must strike a balance between ambition and the ability to deliver.

Because the value of an idea is also measured by the strength of the foundations on which it is built.